SEO providers will almost always claim that they are the perfect solution to your online marketing problems. Frankly, we do too! But only because we know we really are. Here’s what sets us apart and why you should choose us. We understand the business side of SEO. You’ll hear providers talk about SERPs, rankings, traffic, links, and other technical mumbo-jumbo. We have gone beyond this going to the next level because we know what you need. We know that what you need is a steady stream of loyal, paying customers who want to buy from you over and over again, and then refer your business to their friends. You need loyal followers who will visit your site every day, engage in your content, and share it with their network. That’s the focus of our SEO approach. You need to ensure that your provider understands your business and your industry. After all, your provider will serve as your online machine. They must have you marketing objectives as the blueprint in their mind to ensure that every effort is working toward your business goals. Your online marketing company should be capable of laying out the business plan to your online success. But in order to do that, they must intimately understand your business and your business plan. We create quality content that speaks to your target audience. We focus on creating content that is valuable to your target market – not keyword-stuffed and unreadable articles! One type of content we produce is promotional-based content, which is targeted to your existing and potential customers. This content will contain anything from promos, coupons, sales, and current discounts you have to offer. We create blog posts that your prospects want to share with their friends. We create press releases, company updates, and industry news that make your prospects more interested in your products and services. We want your prospects to think positively of you. Custom quality content has a positive effect on audience attitude, says 90% of CMOs asked by the Custom Content Council. We will build your Google+ authorship. Unlike other providers that use it solely as a social network, we utilize G+ to improve your overall SEO footprint. Google+ authorship stamps your content with Google+ markup, identifying you or an appointed person as the author or publisher of the content published on your website and blog. When we stamp Google authorship on a piece of content, you are given credit for it through Google’s eyes. And the accumulation of authorship credits can help you to rank higher in the search engines. We Ensure Proper Website and URL StructuringWe optimize your pages, ensuring your site has the proper structure. A proper site and URL structure make users navigate and flow easily across your website. A faulty URL structure, on the other hand, confuses users and makes it difficult for search engine crawlers to index your pages and content. We’ll also carry out URL mapping to determine which pages should be optimized for what keyword. We Optimize Your Search Engine TagsThese include your meta tags, allowing your site to better communicate with the search engines. We will optimize page titles, descriptions, and even alt texts for images. Tweaking your coding will enable search engines to index your pages faster and rank them higher for your chosen keywords. We Utilize Social Media and Social PublicationWhen we publish new content on your blog or anywhere online, who knows about it? We make sure everyone knows about it! We make sure that when we publish content about you, everyone in your social world and beyond will know about it. We set up accounts for you in the top social media and social sharing sites, the top blogs, as well as the top press release sites. When we publish content, we let the world know through the accounts that we’ve established online for your company. We Build and Attract Natural LinksBecause of the high quality content we create, we are able to attract natural links. Authority sites are more likely to link back to your site, and therefore pass link juice to your pages. We carry out natural link building techniques that do not over optimize anchor texts or use any kind of black hat scheme that violates search engine guidelines. More quality links we build to your website, the higher your website will rank, the more visitors you will get. And of course, this will turn into more sales. We offer an in-depth consultation, first and foremost. We are committed to help you become much more successful and for your business to grow. You will see this when you see us in action right at the very beginning. We offer you an in-depth consultation before asking you to avail of any of our services. We want to thoroughly understand what your business is, who your target customers are, and how we can meet their needs. This way, we are aligned with your goals. We’ll propose ways on how we can help you based on the research we do and our free consultation with you. We are here to help you grow your business. We have the know-how and experience in the SEO industry. We want to understand your business and your worries. We want to gain your trust by displaying our intelligence and show you performance through our professional execution. If people think we are passionate about the marketing industry, they should see how passionate we are about our clients’ marketing. We want to be responsible for your success and help your company to grow. You will never find this level of quality and commitment from other SEO providers in our price range.
Month: May 2015
Is Your SEO Service Provider Compliant with the Dreaded Google Penguin & Panda Updates?
Most people think of cute animals when they hear the words “Penguin” and “Panda” but for many search engine optimization service providers, these two words are to be feared. Google’s Penguin and Panda are algorithm updates that play separate roles in improving the overall experience of online users. While algorithm updates should be primarily a concern for companies providing online marketing services, business owners who use SEO services should also know about them. That’s because if your SEO service provider happens to violate Google’s SEO guidelines, these algorithm changes will drastically affect your website’s ranking and your business will suffer the consequences. So before it’s too late, read our guide on the dreaded Google Penguin and Panda updates and what they mean to your business. Introducing Penguin, the Web Spam Fighter The Penguin algorithm is targeted at web spam. It was launched in April 2012. Its second version was released just this May, with two other updates in between Penguin 1 and 2.0. “The change will decrease rankings for sites that we believe are violating Google’s existing quality guidelines,” says Google’s official announcement. “Next generation” Penguin affected 3.1% of search queries. Google search spam chief Matt Cutts advised webmasters to build websites that “people will tell their friends about and bookmark,” as opposed to conducting spamming. Web spam is often conducted by SEO providers desperate to get back links. In short, Penguin is about links. Get to Know Panda, the Crusher of Poor Content The other algorithm change that shook the SEO industry was Panda, which was designed to target poor quality content, particularly duplicate articles. It was launched in February 2011, with the most recent update rolled out just this July. “This update is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful,” says Google’s announcement. At the same time, Panda will also improve the rankings of “high-quality sites with original content and information such as research, in-depth reports, thoughtful analysis, and so on.” What These Updates Mean to Your Business In the online marketing world, there’s a popular term called “slap” which is when Google penalizes a website for “black hat” methods, or practices that violate its guidelines. Sometimes a penalty can be as “subtle” as a slight drop in rankings. Sometimes it’s as worse as being removed from search results. Regardless of what penalty your site receives, it can lead to a massive drop in traffic and in the overall positive reputation of your website. No traffic means no visitors, no leads, and no sales. The hard part is recovering from these penalties. You will need to clean up your website, remove spammy backlinks, and so on. And then you will need to reinvest your marketing budget on more SEO efforts, this time hoping that you will not be penalized. Investing in non-compliant SEO service providers, therefore, is not a wise move. Any black hat activity they conduct can result to penalties for your website, and lost opportunities for your business. How to Tell Compliant SEO from Spammy and Poor SEO Not all business owners have the technical know-how when it comes to online marketing. That’s why they rely on trusted SEO service providers to take care of their websites and online presence. In essence, they entrust their business to SEO service providers. It is therefore crucial to know if you are indeed entrusting your business to a provider that is compliant with Google’s SEO guidelines and in tune with these search algorithm updates. Here are some indicators that your provider is up to date with SEO best practices: Focusing on High Quality and Fresh Content – Content must be written for the target audience and not for search engines. Content must be something of value, something useful to users connecting your business, products or services to them. It is therefore important that your provider makes an effort to understand your business, target market, products and services through consultation and provide a mechanism for regular creation of content. Building Natural Backlinks – The best way for people to link back to you is to publish high quality content that is engaging and worth sharing. Using Social Media – A smart SEO service provider uses social media to help spread your content in the digital social sphere. Likes, pluses, shares, tweets, and retweets strengthen your social signal which is important as it is part of the SEO signals that Google detects. Saying No to Spammy Techniques – Make sure your provider does not involve spamming in their SEO practice. Unnatural or spammy links will get you and your website in trouble. A compliant, high caliber SEO service provider does not do the following: Massive submission of articles to article submission sites Massive forum postings Massive guest postings All of the above with the same sets of keyword-rich anchor texts On-Page, Off-Page Optimization – Ensure your SEO provider optimizes not just the content on your site but also your navigation, SEO tags such as the title, description, alt texts; overall site structure. They also optimize (but not over-optimize) content and links placed on external sites such as blogs, press release sites, social media and social sharing sites. Knows Panda & Penguin Updates – Online marketing services providers must know all about Google’s algorithm updates. If they could not provide consulting about it, then it’s either they’re not yet compliant or worse, they really don’t know about them. How to Deal with Google Algorithm Updates Recovering from Panda and Penguin penalties will be difficult and time consuming. But if that happens, you will need a comprehensive website audit report to know what could be the possible causes of the penalties. Bad links need to be removed. Bad content needs to be improved or taken down. Your compliant provider will know what to do. The best way to deal with algorithm updates still, is prevention. While business owners need not know Continue Reading…