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Creating a Customer Avatar

There are many fundamentals involved in the process to creating a successful marketing program. This success is critical for any business to survive and thrive pass the initial phases of its life cycle. When looking at the whole of any marketing success, being clear about who your ideal customer (avatar) is dramatically increases the success Continue Reading…

Elevator Connections with Sam Horn

  Learn several clever ways to make 30 second “elevator” connections rather than giving 30 seconds pitches so that we can make the most of every opportunity. Have a dialogue instead of a monologue.

Whisper Marketing

Whisper Marketing™ is part of our “build the little yeses to get to the big YES” strategy. The scope of what we do here is much like most marketing: get maximum exposure, proliferate the brand, engage the prospect and close the deal. The whole goal of this marketing strategy is to make selling easy. Great Continue Reading…

Start with Why with Simon Sinek

  It’s often hard to get others to understand what you do or inspire people to join our cause. If we look at examples from Apple and Martin Luther King Jr, we find that they share their ideas in a different way than others like them. Fundamentally, businesses and individuals who are able to communicate Continue Reading…

Think Like a Freak – Retrain Your Brain

  An interview with Stephen Dubner, co-author of Think Like a Freak, who discusses how to challenge conventional thinking and improve your decision-making. *** BONUS VIDEO ***Microsoft in BusinessOpening Keynote: Think Like A Freak To Transform Businesshttps://youtu.be/Eclz6sL6rbQ

Science of Persuasion

  Have you ever wondered how people say yes to one thing as opposed to another? Surprisingly, everyone can chooses some of these 6 different methods to get what they want. Question is, do you have the patience to work through all of them to get there?

SEO Goes Natural & Social with High Quality Content

How to Comply with Google Panda and Penguin UpdatesDoing effective SEO has evolved into a more “natural” and “social” process. Algorithm updates, particularly Google’s Penguin and Panda, are continuously changing the course of conducting search engine optimization. Penguin targets bad links while Panda goes after poor content. Google, through their algorithm updates, has reiterated that Continue Reading…

Why We Are the Perfect SEO Solutions Provider for Your Business

SEO providers will almost always claim that they are the perfect solution to your online marketing problems. Frankly, we do too! But only because we know we really are. Here’s what sets us apart and why you should choose us. We understand the business side of SEO. You’ll hear providers talk about SERPs, rankings, traffic, links, Continue Reading…

Is Your SEO Service Provider Compliant with the Dreaded Google Penguin & Panda Updates?

                Most people think of cute animals when they hear the words “Penguin” and “Panda” but for many search engine optimization service providers, these two words are to be feared. Google’s Penguin and Panda are algorithm updates that play separate roles in improving the overall experience of online Continue Reading…