There are many fundamentals involved in the process to creating a successful marketing program. This success is critical for any business to survive and thrive pass the initial phases of its life cycle. When looking at the whole of any marketing success, being clear about who your ideal customer (avatar) is dramatically increases the success Continue Reading…

  Learn several clever ways to make 30 second “elevator” connections rather than giving 30 seconds pitches so that we can make the most of every opportunity. Have a dialogue instead of a monologue.